Part 1: The Molecule of Anticipation
Common culture calls dopamine the 'pleasure chemical', but neuroscientists know it is the molecule of desire. Dopamine spikes before you get the reward—motivating you to seek, hunt, and refresh.
- Reward Prediction Error (Wolfram Schultz's discovery)
- B.F. Skinner's Variable Ratio Reinforcement Schedules
- Tonic (baseline) vs Phasic (spiking) Dopamine Levels